Yellowhouseart at the Sydney Affordable Art Fair

A Regional Gallery on a National Stage

Walking into the Sydney Affordable Art Fair last year felt different.

Not just because of the scale (although the scale is undeniable). Not just because of the buzz, the collectors, the lights and the conversations happening in every corner of the building.

It felt different because while we arrived nervous (because as first-timers we wondered if we belonged) but also quietly confident that we are a regional gallery standing confidently in our place.

And that matters.

Taking Regional Australian Art to Sydney

For those who don’t know, yellowhouseart began in Wagga Wagga with a simple but determined vision: to champion regional Australian artists and give them a serious, professional platform.

Taking our artists from the Riverina to the Sydney Affordable Art Fair is never just a commercial decision. It is a statement.

It says that contemporary Australian art from regional NSW deserves space in a national conversation.

And Sydney responded.

Collectors engaged deeply with the work. They asked questions. They connected to stories. They stood quietly in front of paintings and imagined them in their homes. Those are the moments that make everything worthwhile.

The Energy of Affordable Art Fair Sydney

There is something uniquely powerful about the Affordable Art Fair Sydney.

People attend because they want to buy original art. They come open-minded and ready. They are building collections. They are discovering new artists. They are investing emotionally as much as financially.

We saw new collectors discovering our artists for the first time. We saw returning collectors seeking out the stand. We watched people fall in love with pieces they hadn’t expected to connect with.

And yes we placed work in beautiful homes.

But what stays with me most isn’t a sales number.

It’s the conversations.

It’s someone saying, “I’ve never bought original art before, but this feels right.”

It’s the pride of watching one of our artists stand taller knowing their work resonates beyond their postcode.

What Sydney Gave Us

Sydney gave us visibility.

It expanded our audience.

It strengthened our confidence in how we are positioning our artists within the broader Australian art market.

It confirmed that what we are building at yellowhouseart, carefully, strategically, collaboratively, is working.

We are not trying to be the biggest gallery in the room.

We are trying to be intentional.

We are focused on building sustainable careers for our artists. On creating strong collector relationships. On presenting work with clarity and integrity.

Affordable Art Fair Sydney is a powerful platform for that.

More Than a Fair

Art fairs are intense. Long days. Conversations on repeat. Adjusting lighting. Re-hanging sold works. Smiling even when your feet hurt.

But they are also electric.

They remind you why you do this.

Because art changes spaces. It changes homes. It changes how people feel when they walk into a room.

And when a collector chooses a piece from our stand, they aren’t just buying a painting. They are choosing to support a regional Australian artist. They are choosing to invest in contemporary Australian art. They are choosing connection.

Looking Forward

Sydney was not the end goal.

It was a milestone.

It sharpened our strategy. It strengthened our resolve. It gave us insight as we prepare for Brisbane and beyond.

We are building something real at yellowhouseart.

Not overnight.
Not by accident.
But with heart, with strategy, and with an unwavering belief in our artists.

Sydney Affordable Art Fair thank you.

Brisbane, we’re coming.

Maggie x
Founder & Creative Director
yellowhouseart